Justine is the Head of Strategy and Design, Digital Solutions, HSBC with accountability for creating user centred internet and mobile sales and service propositions for HSBC including first direct. With eleven years experience in the digital banking industry, Justine’s experience ranges from User Centred Design through to Programme Management and Systems Development. She is currently responsible for the definition of digital strategy for the 3 to 5 year horizon, operating to ensure that the customer is at the heart of HSBC’s internet and mobile experiences – delivery certainty, ease, speed and empathy at every interaction.