Exhibitor Case Study

Arxan

Why did Arxan exhibit at the Mobile Financial Services and NFC Summit?

Arxan Technologies is the global leader in Application Protection Solutions. As the financial industry continues to rapidly migrate and expand its offerings to a mobile platform, the applications for banks, retailers/merchants, operators and other industry stakeholders become subject to nefarious threats and attacks. The Mobile Financial Services and NFC Summit provides a rich environment for key ecosystem players to share their experiences, successes and discuss key challenges, such as application security, that enables mobile financial services. Participants are able to gain insight from industry subject matter experts and the Summit also facilitates business networking sessions. Given that deployment of mobile banking, commerce and payment solutions is dependent on partnerships between service providers, technology and security solutions, this venue yields positive interaction amongst all the necessary participants of the mobile financial services industry.

What is Arxan bringing to MFS ecosystem?

Arxan provides proven mobile application security. Given the diverse mobile platforms and devices that will be deployed and leveraged for mobile financial services, the underlying applications become compelling targets for hackers that seek to reverse-engineer, tamper or inject malware into financial applications. Their goal is to subvert security logic, discover crypto keys and sensitive data, steal intellectual property, analyse and modify control flow to gain authorized access or otherwise compromise the integrity of apps for unethical purposes . Arxan’s Mobile Application Protection Suite, which is comprised of code and key security, protects mobile financial apps from compromise and ensures the end-to-end application integrity of financial services.

What were your top objectives when you considered exhibiting at the event?

Arxan exhibition standImplementing effective security measures to protect critical assets, brand value and business models is fundamental to industry participants so that they can successfully deploy mobile financial services. This emerging market demands education and awareness of innovative security solutions that will enable application protection and overall risk management for their mobile financial apps in a seamless manner, so that new services can be launched with confidence. Arxan’s objective for exhibiting at the Mobile Financial Services and NFC Summit was to provide information and resources to key industry participants on application threats and security best practices.

How did the Summit help you meet these objectives?

Arxan was able to have direct discussions with industry experts and key decision makers in the mobile financial services ecosystem, including financial institutions, operators, credit card providers, etc to discuss the significance of application protection across the industry.

What were the key lessons you learnt at the Summit which you can apply to developing your business?

Security for mobile financial services was a key concern noted by both speakers and attendees. The need for continued education and awareness on security solutions tailored to mobile financial services remains at the forefront of the industry. Partnerships will continue to emerge in order to provide mobile financial services over the next two years. The associated security layers needed to deliver these ubiquitous mobile financial offerings via wallet apps, banking or commerce apps, etc. across various mobile devices are also demanding attention and definition.

Download the 2012 Post Event Report linkedin_left_btn

2012 Sponsors


Sponsors

2012 Exhibitors


Exhibitors
Download the 2012 Brochure Pre Conference Workshop Download the M-Commerce: Outlook for mobile– Report Extract Download the Mobile NFC Services – Report Extract Download the International mobile money transfers: Market update

2012 Media Partners

Media Partners

2012 Endorsing Associations

Endorsing Associations